YouAppi: Affle to acquire YouAppi, | Mobile Marketing Magazine

YouAppi CEO, Moshe Vaknin Affle is to acquire YouAppi , a global, gaming-focused programmatic mobile app marketing platform. Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant mobile advertising. It powers integrated consumer journeys for marketers to drive high ROI and measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack, which includes Appnext, Jampp, MAAS, mediasmart, RevX and now YouAppi. YouAppi delivers a comprehensive range of programmatic mobile app marketing solutions with real-time results optimization for the fast-growing gaming industry globally. YouAppi's programmatic mobile app marketing platform deploys AI & ML-powered proprietary technology with sophisticated algorithms and granular audience segmentation for...